10 Best Songs in the World
Client – Personal / Arcade Campfa
Services – Concept development / Art direction / Installation design / Creative production
A project that developed out of curiosity that grew to a collection of almost a hundred unique and personal responses to the statement: ‘The 10 best songs in the world are...’
All handwritten, the responses form a typology (a series of images or objects that are grouped by type). Their uniformity allows for emphasis on the unique differences each card holds.
Later funded by Arcade Campfa, a selection of the lists were displayed in advertising space all over Cardiff in May 2021. A welcome break from the usual ads, the lists allowed viewers the chance to gain insight into the intimate views of strangers and connect with music in an unexpected way.
Listen to a playlist featuring all the songs shared in this project here