Conscious Creativity
Client – It’s Nice That
Services – Art direction
Art direction and design for the logomark and layout of an article series on the online creative platform It’s Nice That.
The series, Conscious Creativity, explores the challenges and issues within the design industry surrounding themes of ethics, pay, diversity and the future of the industry. The inspiration behind the logomark was the visual language of protest graphics which often have a DIY feel, with simple yet bold messaging. The typeface used was Bayard by Vocal Type, chosen for not only it’s appearance but it’s story – it’s inspired by signs from the 1963 March On Washington For Jobs and Freedom.
Each of the 10 articles features a different illustration by Sophie Douala and a different variation of the colour scheme. They also feature large pull quotes in the style of the title logomark.
Following my direction, this series was the first time It’s Nice That used dark coloured backgrounds within their articles.
Read the article series here