Real Magic
Client – Coca-Cola
Agency – Anyways Creative
Services – Art direction
Art direction for eight global marketing illustrations and animations in collaboration with illustrators from across Europe, Asia, America and Africa.
We collaborated with a diverse set of artists from around the world to create a cohesive library of animations and illustrations for Coca-Cola’s global teams. Supporting their Real Magic brand strategy, the artworks celebrate magical moments of connection that elevate everyday experiences.
Working closely with the Coca-Cola team, we defined the messaging and storylines for three key areas including meal times, breaks, and gaming.
In collaboration with Andy Baker Studio, we developed animations alongside the static illustrations to further share the essence of Real Magic.
Illustrators: Inkee Wang, Joseph Melhuish, Miguel Angel Camprubi, Niege Borges, Ngadi Smart, Shir Pakman, Simone Noronha and Yolande Mutale.